摘要
世界遗产大运河为研学旅游的开展提供了丰富的资源。同时,研学旅游的开展也能发挥文化遗产的教育功能,体现了文化的传承和引领。在阐述大运河研学旅游产品的内涵及特点的基础上,通过文本分析法梳理大运河研学旅游产品的发展现状,提出丰富研学旅游产品谱系、打造国际级研学旅游产品、加强研学旅游在线平台建设、培养专业化研学旅游人才等优化大运河研学旅游产品的策略。
As a world heritage site,the Grand Canal provides rich resources for the development of educational tourism.Meanwhile,the development of educational tourism also realizes the educational function of cultural heritage,reflecting the inheritance and guidance of culture.On the basis of analyzing the concept and characteristics of Grand Canal educational tourism products,this paper uses the method of text analysis to explore the current development of Grand Canal educational tourism products and propose some measures to optimize tourism products,such as enriching the diversity of educational tourism products,making international-level canal educational tourism products,strengthening the construction of online platform for educational tourism,and cultivating professional talents for educational tourism.
作者
于海燕
Yu Haiyan(College of Tourism,Yangzhou Polytechnic College,Yangzhou 225009,China)
出处
《无锡商业职业技术学院学报》
2023年第4期63-68,共6页
Journal of Wuxi Vocational Institute of Commerce
基金
江苏高校哲学社会科学研究一般项目“文旅融合视野下大运河研学旅行优化发展研究——以运河江苏段为例”(2020SJA2005)。
关键词
大运河
研学旅游
优化策略
the Grand Canal
educational tourism
optimization strategies
