《茶,一片树叶的故事》茶文化编码策略探究

How the Documentary“Tea,Story of a Leaf”Encodes Tea Culture

以斯图亚特·霍尔的“编码——解码”理论为基础,从编码内容和编码叙事视角对纪录片《茶,一片树叶的故事》中的茶文化编码策略进行解读。研究认为,该纪录片通过平民化的“内聚焦型”叙事视角,以及具有专业性、兼具广度和深度的编码内容,生动呈现了“技艺”“传承”“非遗”“融合”“宗教”和“修身”六个方面的茶文化内涵,其“叙事视角由茶到人”“故事呈现点线结合”“文化表达多重构建”等创新编码策略对当代茶文化传播具有前瞻性启示意义,未来茶文化影视作品可朝着叙事视角亲民化、叙事合理艺术化、制作水准高标化的路径发展。

Based upon Stuart Hall's encoding/decoding theory,this article analyzes the strategy and effect of the recently released documentary film Tea,Story of a Leaf in encoding tea culture.The film presents tea culture in six unique aspects of coding,which encompasses artistic skills,tradition-inheritance,intangible cultural heritage,infusion/integration,religious belief,and personal cultivation.The innovative encoding the documentary creator employed was professionally executed through viewpoints and perception of an average person that flows from tea to people,connects points into lines,and is explicitly expressed with multiple layers of contents and narratives.The profound tea culture is,thus,effectively disseminated to contemporary audiences in the process from the creator's encoding to the viewer's decoding.The people-friendly,fluid storytelling,exquisite quality,and highly artistic work sets an amiable example for the upcoming filmmakers and show-producers to emulate.