文化符号在文创产品设计中的应用研究

Research on the application of cultural symbols in the design of cultural and creative products

文化符号是一种富有文化内涵的设计元素,在文化创意产品设计中具有重要的应用价值。文章探讨了文化符号与文化创意产品设计的关系、文化符号的选择与解读、文化符号在文化创意产品设计中的应用策略,阐述了文化符号和文化创意产品设计的定义、特征和作用,提出了文化符号的选择标准和解读方法,并分析了实例,总结了文化符号在文化创意产品设计中的应用方式、融入方法和传达策略,为文化创意产品设计提供了参考。

Cultural symbol is a design element with rich cultural connotations and has important application value in the design of cultural and creative products.This paper explores the relationship between cultural symbols and cultural creative product design,the selection and interpretation of cultural symbols,and the application strategies of cultural symbols in cultural creative product design.It elaborates on the definition,characteristics,and functions of cultural symbols and cultural creative product design,proposes the selection standards and interpretation methods of cultural symbols,and analyzes examples to summarize the application methods,intergrating methods and communication strategies of cultural symbols in cultural and creative product design and provides reference for the design of cultural and creative products.