摘要
本文基于北京广播电视台AI数字人“时间小妮”的产生背景、应用落地、行业现状的分析,从虚拟数字人技术赋能“新闻+政务”“新闻+服务”“新闻+商务”三个维度,阐述了虚拟数字人在主流媒体融合转型方面的发展图景、发展机遇与所遇挑战。
Based on the analysis of the background,application implementation,and industry status of the AI digital human“Time Xiao Ni”at Beijing Radio and Television Station,this paper presents the development prospect,development opportunities and challenges of virtual digital human in the mainstream media integration and transformation from the three dimensions of virtual digital human’s technology empowerment“News+Government”,“News+Service”,“News+Business”.
作者
吕晶
刘旭
Lv Jing;Liu Xu(Beijing Radio and Television Station,Beijing 100022,China)
出处
《广播与电视技术》
2023年第7期25-29,共5页
Radio & TV Broadcast Engineering
关键词
虚拟数字人
智能媒体
应用场景
媒体融合
Virtual digital human
Intelligent media
Application scenario
Media convergence
