基于Hadoop技术的广电增值业务生命周期评价模型研究与应用

Research and Application of Life-cycle Evaluation Model of Broadcasting Value-added Services Based on Hadoop Technology

本文阐述了广电增值业务的生命周期评价模型以及应用,介绍了业务探针数据的采集、入库、处理等相关概念。同时针对各个业务的用户覆盖数、点播量、点播用户、销账额,建立了业务生命周期评价模型、业务贡献度评价模型,用于对这些增值业务的评价提供数据参考。

This paper expounds the life-cycle evaluation model and application of broadcasting value-added services,and introduces related concepts such as collection,storage,and processing of service probe data.At the same time,according to the user coverage,viewing times,viewing users,and writeoff amount of each business,a business life-cycle evaluation model and a business contribution evaluation model are established to provide data reference for the evaluation of these value-added services.