基于ISM-ANP的农产品冷链物流影响因素

Influencing Factors of Agricultural Products Cold Chain Logistics Based on ISM-ANP

基于PEST模型识别出农产品冷链物流的影响因素,利用德尔菲法向行业专家匿名发放调查问卷,从而确定各影响因素之间的关系,构建农产品冷链物流ISM模型,并利用ANP分析了各影响因素的权重与重要性排序,最后给出了相关发展建议。

In this paper,based on the PEST model,we identified the influencing factors of agricultural product cold chain logistics,applied the Delphi method in an anonymous questionnaire survey over industrial experts to determine the relationship between the factors,constructed the interpretive structural model of agricultural product cold chain logistics,used the ANP to obtain the weight and order of importance of each influencing factor,and at the end,presented relevant development suggestions.