摘要
当今全球化社会中,文化因素在服装设计和消费行为中扮演着至关重要的角色。不同的文化背景塑造了独特的审美观念、价值观和行为模式,这对服装设计师和市场营销人员提出了挑战。本文探讨了文化因素对服装设计和消费行为的影响,通过深入了解文化因素对服装设计和消费行为的重要性,更好地满足不同文化背景消费者的需求,创造出富有文化价值和社会影响力的服装产品。
In today's globalized society,cultural factors play a vital role in clothing design and consumption behavior.Different cultural backgrounds shape unique aesthetic concepts,values and behavior patterns,which pose challenges and opportunities for clothing designers and marketers.This paper discusses the influence of cultural factors on clothing design and consumption behavior.By deeply understanding the importance of the importance of cultural factors on clothing design and consumption behavior,it can better meet the needs of consumers with different cultural backgrounds and create clothing products rich in cultural value and social influence.
作者
王玲
WANG Ling(Anqing Vocational and Technical College,Anqing 246001,China)
出处
《鞋类工艺与设计》
2023年第17期9-11,共3页
SHOES TECHNOLOGY AND DESIGN
基金
2020年安徽省级教学示范课《成衣制作工艺》(项目编号:2020JJXSF1589)
2021年安徽省级自然科学研究重点项目《口袋布自动缝制设备控制系统设计的应用研究》(项目编号:KJ2021A1435)。
关键词
文化因素
服装设计
消费行为
审美取向
cultural factors
clothing design
consumer behavior
aesthetic orientation