淮阳泥泥狗在包装设计中的创新应用研究

Research on the Innovative Application of Huaiyang Clay Dog in Packaging Design

淮阳泥泥狗作为一种独特的民间艺术形式,在包装设计领域有着非常高的借鉴价值。为将泥泥狗的艺术特征运用到包装设计中,本文从泥泥狗的形态、纹样、色彩3个方面分析,针对市面上泥泥狗包装设计存在的问题,从品牌形象设计、消费人群定位、色彩提取、图案创新以及包装材料的选择五方面提出泥泥狗包装设计的方法。通过研究泥泥狗在包装设计中的应用方式,希望能够为民间工艺在当下的传承提供新的思路。

As a unique folk art form,Huaiyang clay dog has a very high reference value in the field of packaging design.In order to apply the artistic characteristics of clay dog to packaging design,this paper analyzes the molding,pattern and color of clay dog.In view of the problems existing in the packaging design of clay dog on the market,this paper puts forward the method of packaging design of clay dog from five aspects:brand image design,consumer group positioning,color extraction,pattern innovation and packaging material selection.By studying the application of clay dogs in packaging design,we hope to provide new ideas for the inheritance of folk crafts in the present.