国风数码插画在影视宣传海报设计中的应用研究

Research on the Application of National Style Digital Illustration in Film and Television Propaganda Poster Design

本文基于对国风数码插画在影视宣传海报上的设计,论述了国风数码插画在影视宣传海报中的设计形式,比如完整数码插画为主的海报和国风数码插画充当装饰性元素的影视海报。具体分析了其应用过程中的其独特性、多样性、商业性与审美性。针对应用中产生的具体问题,提供了相应设计建议。

Based on the application research of national style digital illustration in film and television propaganda posters,this paper discusses the expression forms of national style digital illustration in film and television propaganda posters,such as posters with complete digital illustration and film and television posters with national style digital illustration as decorative elements.The uniqueness,diversity,commerciality and aesthetics of its application are analyzed in detail.In view of the specific problems arising in the application,the corresponding countermeasures are provided.