山陕地区旅游文创产业及文创产品调研与分析

Research and Analysis of Tourism Cultural and Creative Industry and Cultural and Creative Products in Shanxi and Shaanxi

文化创意产业的发展和改革是近年来热门的研究课题,旅游文创产业作为其中的重要组成部分得到了快速的发展与升级。笔者以产品设计为研究切入点,对旅游文创产品进行调研,并对各个地区旅游文创产业调查与分析,总结出山西、陕西两省文创产业的发展趋势。山西陕西地区由于地理位置接壤,旅游资源类型相似,来访游客群体相同等因素,其文旅创意产业的发展具有许多相同之处。笔者多次前往山西、陕西等地进行实地调查与对比研究,探索旅游文创产业在中国局部地区的不同属性,并探讨旅游文创产业的多样化发展。

The development and reform of cultural and creative industry is a hot research topic in recent years,and tourism cultural and creative industry,as an important part of it,has been rapidly developed and upgraded.The author takes product design as the research entry point,conducts research on tourism cultural and creative products,and investigates and analyzes tourism cultural and creative industries in various regions,and summarizes the development trend of Shanxi and Shaanxi cultural and creative industries.There are many similarities in the development of cultural and tourism creative industries in Shanxi and Shaanxi regions due to the geographical proximity,similar types of tourism resources and the same groups of tourists.The author has been to Shanxi and Shaanxi for many times to conduct field investigations and comparative studies,explore the different attributes of tourism cultural and creative industry in some parts of China,and explore the diversified development of tourism cultural and creative industry.