湘西民族传统体育创造性转化与旅游产业融合发展研究

The Creative Transformation of Xiangxi National Traditional Sports and the Integrated Development of Tourism Industry

文章运用文献资料法和逻辑分析法等研究方法对湘西民族传统体育创造性转化与旅游产业融合发展进行研究。结果表明:湘西民族传统体育需要创造性转化的原因主要表现为受外来文化的冲击;新型平台与新型运动的影响;传播手段多样性少;产业融合创新程度化低等。提出旅游与湘西民族传统体育产业融合发展的对策:民族传统体育与旅游发展融入“互联网+”平台、设计特色旅游路线,增加民族传统体育体验项目等,从而凝聚产业融合优势,为湘西民族传统体育与旅游产业融合提供对策与建议。

This paper studies the creative transformation of traditional national sports and the integrated development of tourism industry in western Hunan by using the method of literature and logical analysis.The results show that the main reasons for the creative transformation of traditional national sports in western Hunan are the impact of foreign culture,the influence of new platforms and new sports,the lack of diversity of communication means,and the low degree of industrial integration and innovation.Therefore,countermeasures for the integration and development of tourism and traditional ethnic sports industry in western Hunan are proposed:integrating traditional ethnic sports and tourism development into Internet+platform,designing characteristic tourism routes,increasing traditional ethnic sports experience projects,etc.,so as to gather the advantages of industrial integration,and provide countermeasures and suggestions for the integration of traditional ethnic sports and tourism industry in western Hunan.