中国面向东盟国家的体育文化传播研究

On China's Sports Culture Communication for ASEAN Countries

中国作为面向东盟体育合作与发展的重要平台,是一个立足于与东盟对接的区位优势。但是在宗教信仰和新常态下社会经济推动、各国之间的文化外交影响之下,体育文化行业同样受到极大的冲击。因此,在资源管理、人才培养、保护机制等方面有所欠缺,文章通过运用文献资料研究法、数据分析法、专家访谈法对中国面向东盟国家的体育文化传播所出现的问题进行分析研究,并提出策略,进而促进双方的合作。

As an important platform for ASEAN sports cooperation and development,China is a regional advantage based on ASEAN docking.However,under the influence of religious belief,social and economic promotion under the new normal,and cultural diplomacy between countries,the sports and cultural industry has also been greatly impacted.Therefore,there are deficiencies in resource management,talent training,and protection mechanism,so this paper analyzes and studies the problems arising from the dissemination of sports culture in China to ASEAN countries through the literature method,data analysis method,and expert interview method,and puts forward strategies to promote the cooperation between the two sides.