行走的思政:高校服务地方经济发展的育人探索——以平定县陶瓷砂器包装设计为例

Walking Ideology and Politics:Education Exploration of Colleges and Universities Serving the Development of Local Economy—Taking the Packaging Design of Ceramic Sand Ware in Pingding County as An Example

以山西省平定县陶瓷砂器包装设计为研究对象,通过对陶瓷砂器产业现状的考察及对其发展境况的分析,探析地方院校与区域陶瓷砂器产业牵手包装研创育人的可能性,阐述校企“双向奔赴”下陶瓷砂器包装技术的传承与创新,反向思考平定陶瓷砂器包装产业的转型发展之路,在理论与实践互动统一中形成包装特色、打造设计品牌,在助力陶瓷砂器包装设计创新中实践育人,上好“行走的思政大课”,校企携手擘画“陶瓷砂器包装设计——美好生活”新蓝图。

This paper takes the packaging design of ceramic sand ware in Pingding County of Shanxi Province as the research object.Through the investigation of the current situation of the ceramic sand ware industry and the analysis of its development situation,the paper analyzes the possibility of local colleges and regional ceramic sand ware industry holding hands with packaging research,innovation and education,and expounds the inheritance and innovation of the ceramic sand ware packaging technology“bidirectional”between schools and enterprises.In order to reverse the transformation and development of Pingding ceramic sand packaging industry,packaging characteristics and design brands should be formed through the integration of theory and practice,and people should be educated through the innovation of ceramic sand packaging design.Schools and enterprises have jointly drawn up a new blueprint for“ceramic sand packaging design—Better Life”.