乡村振兴背景下“横州茉莉花”品牌塑造与包装设计路径研究

Research on The Brand Shaping and Packaging Design Path of“Hengzhou Jasmine”Under the Background of Rural Revitalization

我国是农业大国,针对我国农业农产品发展的诸多问题,乡村振兴战略的提出推动了乡村经济的发展。本文对横州茉莉花品牌绽放之路进行解析,从农产品品牌塑造的必要性、品牌实践发展之路、品牌赋能乡村振兴三个方面探讨横州茉莉花品牌成功的必然性,为农产品发展提供了宝贵的借鉴意义。通过充分挖掘当地的人文景观元素,与农产品包装设计相结合,拓宽包装设计思路,更好的塑造横州茉莉花品牌,以期带动当地农业发展,推动乡村全面振兴。

China is a major agricultural country,and the proposal of rural revitalization strategy has promoted the development of rural economy in response to many problems in the development of agricultural products in China.This article analyzes the path of the blooming of the Hengzhou jasmine brand,and explores the inevitability of the success of the Hengzhou jasmine brand from three aspects:the necessity of building agricultural product brands,the path of brand practice development,and brand empowerment for rural revitalization.This provides valuable reference for the development of agricultural products in the future,and by fully exploring local cultural landscape elements,Combining with agricultural product packaging design and expanding packaging design ideas to better shape the“Hengzhou Jasmine”brand,in order to drive local agricultural development and promote comprehensive rural revitalization.