“茅古斯”绘画图像与地方特产包装设计的融合应用研究

Research on the Integration and Application of“Maogusi”Painting Images and Local Speciality Packaging Design

在“传承中华传统文化”与“乡村振兴”的双重背景下,现代包装设计不仅要实现包装的功能性,更要有效地展示地域独特的产品价值和传承文化。本文主要对“茅古斯”绘画图像与地方特产包装设计的融合应用问题作出分析和研究,尝试将地域文化视觉符号运用到地方特产包装设计中,实现地方民族文化绘画图像与包装设计融合应用,构建形成独特的土家族文化品牌,进而保护和继承地域文化。

In the dual context of“inheriting traditional Chinese culture”and“rural revitalization”,modern packaging design not only needs to achieve the functionality of packaging,but also effectively showcase the unique product value and cultural heritage of the region.This paper mainly analyzes and studies the integration and application of“Maogusi”painting images and local speciality packaging design,tries to apply regional cultural visual symbols to local speciality packaging design,realizes the integration and application of local ethnic cultural painting images and packaging design,builds a unique Tujia people cultural brand,and then protects and inherits regional culture.