校园IP形象设计的原则和技巧

Principles and Skills of Campus IP Design

优质的校园IP形象是校园视觉识别系统中一项强有力的补充内容,可以成为校园文化推广和宣传的核心和优势内容体。在为校园文化赋能中,IP形象是一种低投入但能产生高附加价值和可持续效应的资源体,同时可以提升学校知名度,通过多元化的形象与大众建立情感上的潜在联系。本文在校园IP形象设计意义的基础上结合实际案例,探究校园IP形象设计的原则及可行的设计技巧。

A great IP design is a powerful supplementary content of campus visual identity system,which can become the core and dominant content body of campus culture promotion and publicity.In enabling campus culture,IP is a resource body with low investment,but can produce high added value and sustainable effect,and can enhance the popularity of the school.IP Create a potential emotional connection with the public through a diverse image.Based on the significance of campus IP design and practical cases,this paper explores the principles and feasible design skills of campus IP design.