社会记忆的再生产:网络空间意识形态建设的新视角

The Reproduction of Social Memory:A New Perspective on the Ideological Construction in Cyberspace

社会记忆蕴含和承载着意识形态建设的要素,意识形态安全是社会记忆进行再生产的底线和基础,伴随大数据、人工智能等网络媒介与技术的迭代更新,社会记忆的再生产成为分析研究网络空间意识形态建设的新视角。首先,社会记忆的形式再生产是网络空间意识形态时代感和吸引力提升的新向度,但却存在着庸俗化倾向,导致网络空间意识形态吸引力遭遇稀释,需要依托形式再生产转型以凸显网络主流价值引力。其次,社会记忆的内容再生产是网络空间意识形态话语公信力和引领力的新维度,但却存在着随意化倾向,导致网络空间意识形态公信力面临冲击,需要聚焦内容再生产转型以巩固网络主流话语权威。最后,社会记忆的意义再生产是网络空间意识形态感染力和凝聚力提升的新领域,但却存在着商业化倾向,导致网络空间意识形态感染力受到消解,需要推进意义再生产转型以协同网络主流舆论合力。

Social memory contains and carries the elements of ideological construction,and ideological security is the bottom line and foundation of the reproduction of social memory.With the iterative renewal of network media and technologies such as big data and artificial intelligence,the reproduction of social memory has become a new perspective for analyzing and studying the ideological construction in cyberspace.First,the reproduction of forms of social memory is a new domain to enhance the sense of contemparaneity and attractiveness of cyberspace ideology,but there is a tendency of vulgarization,which leads to the dilution of the attractiveness of cyberspace ideology,so that it is necessary to rely on the transformation of reproduction in terms of forms to highlight the mainstream in cyberspace.Secondly,the reproduction of content of social memory is an another new domain associated with the credibility and leadership of ideological discourse in cyberspace,but there is a tendency of randomization,which affects the credibility of cyberspace ideology,and thus it is necessary to focus on the reproduction of content to consolidate the authority of mainstream discourse in cyberspace.Finally,the reproduction of meaning of social memory is the third new domain for the enhancement of ideological influence and cohesion in cyberspace,but there is a tendency of commercialization,which leads to the disintegration of ideological influence in cyberspace,and it is necessary to promote the transformation of meaning of reproduction in order to enable joint forces with the integration of the mainstream public opinion on the Internet.