湘西地区文旅深度融合高质量发展对策探究

Study on the High-quality Development Strategy of the Deep Integration of Culture and Tourism in Western Hunan

随着旅游业的不断发展,游客的旅游品位随之不断提高。文旅融合成为满足游客个性化需求、推动旅游业高质量发展的必然途径。湖南首届旅游发展大会在张家界的成功举办,为湘西地区文旅深度融合提供了有利契机。以武陵山为脉、受沅、澧水哺育的大湘西,历史文化底蕴厚重,自然旅游资源丰饶,推动文旅深度融合,能有效满足人民精神文化不断增长的需求,助推当地旅游业勃发生机、再现活力。

With the continuous development of tourism,tourists'tourism taste has been improved.Cultural tourism integration has become an inevitable way to meet the personalized needs of tourists and promote the high-quality development of tourism.The successful holding of the first Hunan Tourism Development Conference in Zhangjiajie provides a favorable opportunity for the deep integration of culture and tourism in western Hunan.Western Hunan,with Wuling Mountain as its pulse and nurtured by the Yuan and Li Rivers,has a profound historical and cultural heritage,rich natural tourism resources,and promotes the deep integration of culture and tourism,which can effectively meet the growing needs of the people's spiritual culture,and boost the development and vitality of local tourism.