农产品市场营销课程思政探索与实践

Ideological and Political Exploration and Practice of the Course of Agricultural Product Marketing

开展课程思政是高校落实立德树人根本任务的重要举措。农产品市场营销课程以乡村振兴营销人才为目标,结合实战营销环境下的实训改革,系统挖掘课程思政元素,采取“三线并进、六环渗透”的教学策略,努力构建“四化评价”的育人体系,对高职营销类课程思政建设有一定借鉴意义。

Carrying out ideological and political education is an important measure for colleges and universities to implement the fundamental task of building morality and cultivating people.With the ideological and political goal of cultivating patriotic and agricultural loving rural revitalization marketing talents,the course of Agricultural Product Marketing systematically excavates the ideological and political elements of the course in combination with the practical training reform under the practical marketing environment,adopts the teaching strategy of"three lines go hand in hand,six rings penetrate",and strives to build the"four modernizations"evaluation system,which has certain reference significance for the ideological and political construction of marketing courses in higher vocational colleges.