健康中国背景下“G-U-S”公益性体育服务模式的构建与实施

The Construction and Implementation of“G-U-S”Public Sports Service Model under the Background of Healthy China

基于“健康中国”时代背景,对政府购买服务、高校提供服务和社会大众享受服务的“G-U-S”公益性体育服务模式构建的理论基础、主体框架及运行机制进行阐释,并以青少年体育服务为案例进行具体实施和效果检验。结果表明:“G-U-S”模式成效显著,服务对象满意度高,不仅能够达到提高其体育运动成绩,还能够促进体育兴趣培养和体育锻炼参与,具有校内和其他社会体育培训机构所不具备的优势。模式发展策略包括“G-U-S”的稳定发展有赖于高校资源共享的良性循环、高效运行离不开政府有效的组织监管、高质量服务必须坚持以服务对象需求为导向。

Based on the background of the“Healthy China”era,the research interprets the theoretical basis,main frame and operating mechanism of the construction of the“GUS”public welfare sports service model in which the government purchases services,colleges provide services and social groups enjoy services.“Youth Sports Services”as a specific case to implement and test the effect.The results show that the youth sports service under the“GUS”model has a significant effect,which is relatively better than school sports and off-campus sports training.Teenagers have high satisfaction with sports services,which can not only improve their sports performance,but also promote sports interest and exercise participation.It is believed that the stable development of‘G-U-S’relies on a virtuous cycle of resource sharing in universities;The efficient operation of“G-U-S”cannot be separated from the effective organizational and regulatory environment of the government;The high-quality service of“G-U-S”must adhere to the orientation of service object needs.