我国体育旅游产业竞争力空间格局与提升策略研究

Spatial Pattern and Promotion Strategy of Sports Tourism Industry Competitiveness in China

随着我国经济的不断高质量发展,体育产业迎来了新的发展契机,体育旅游产业作为体育产业的重要组成,其重要性日益凸显,竞争力评价作为评价体育旅游产业发展水平的重要指标具有一定的研究价值。本研究以我国体育产业的综合竞争力为研究对象,使用熵值法与特尔斐相结合的综合评价法来测度我国体育旅游产业的竞争力水平,综合评价我国各省体育旅游产业的竞争力。以我国省级行政区为研究的基础空间单元,在对体育旅游概念内涵剖析的基础上,构建体育旅游产业竞争力评价指标体系,测度结果发现,我国各省市的体育旅游产业发展不均衡,产业竞争力存在明显的区域差异;并从五个方面提出提升体育旅游产业综合竞争力的策略:促进政府管理职能转变,完善制度供给;完善体育旅游公共服务供给机制;推进产业融合,强化产业支撑;强化人才保障体系,确保要素供给力度;开发体育旅游特色产品。

As China’s economy continues to develop with high quality,the sports industry has encountered a new opportunity for growth.Within the sports industry,sports tourism,as an essential component,is becoming increasingly prominent in importance.The evaluation of competitiveness,as a significant indicator for assessing the level of development in the sports tourism industry,holds research value.This study focuses on the comprehensive competitiveness of China’s sports industry,utilizing a combination of entropy method and the TOPSIS(Technique for Order of Preference by Similarity to Ideal Solution)method to measure the competitiveness level of China’s sports tourism industry.It comprehensively evaluates the competitiveness of sports tourism industries in various provinces in China.Using provincial-level administrative regions in China as the spatial units of analysis,and based on an analysis of the concept and content of sports tourism,an evaluation index system for sports tourism industry competitiveness is constructed.The results reveal that there is an imbalance in the development of the sports tourism industry among different provinces and cities in China,with significant regional disparities in industry competitiveness.In light of these findings,recommendations are put forth to enhance the competitiveness of underdeveloped areas in the sports tourism industry.These recommendations include promoting the transformation of government management functions and improving institutional support,enhancing the supply mechanism for public services in sports tourism,advancing industry integration and strengthening industry support,reinforcing the talent assurance system to ensure the supply of necessary resources,and developing distinctive sports tourism products.