中国冰雪旅游网络关注度的时空特征及影响因素

Temporal and spatial characteristics and influencing factors of attention of China′s ice and snow tourism network

北京冬奥会助推了中国冰雪旅游高质量发展,冰雪旅游日益成为中国冬季旅游的主导业态,其可持续发展对健康中国、生态文明建设等国家战略具有重要意义。基于百度指数,利用区域经济差异测算指标与地理探测器模型,详细梳理了北京冬奥会前后中国冰雪旅游网络关注度时空分布特征,并进一步对其影响因素进行分析总结。结果表明:①时序演化方面,冰雪旅游网络关注度总体时序呈“倒V型”分布特征,具有4个峰值;网络关注度周时段呈现由“尖峰尖谷”向“尖峰平谷”的特征演变。②空间演化方面,省域尺度上,冰雪旅游网络关注度空间分布呈现不均衡分布态势,表现为自东向西逐渐衰减的空间特征;区域尺度上,东部、中部、西部三大区域间的空间差异于第2周最为显著;区域内差异表现为中部地区集聚程度最高,东部地区次之,西部地区集聚程度最低。③影响因素方面,经济发展状况、人口数量、教育发展水平、网络发展水平等社会经济因素是冰雪旅游网络关注度时空演化格局的核心影响因素,自然因素、体育因素和地理空间距离是次级影响因素。

The Beijing Winter Olympics has promoted the high-quality development of ice and snow tourism in China,and ice and snow tourism has increasingly become the leading business form of winter tourism in China,and its sustainable development is of great significance to national strategies such as healthy China and ecological civilization construction.Based on Baidu Index,using regional economic difference calculation indicators and geographic detector models,temporal and spatial distribution characteristics of China′s ice and snow tourism network before and after the Beijing Winter Olympics were sorted out in detail,and its influencing factors were further analyzed and summarized.The results showed that:①In terms of time series evolution and overall time series characteristics,the attention of ice and snow tourism network was distributed in“inverted V-shaped”,with four peaks.In terms of weekly characteristics,the network attention showed the evolution of“peak valley”to“peak flat valley”.②In terms of spatial evolution,the spatial distribution of attention of ice and snow tourism networks showed an uneven distribution trend,which was manifested as the spatial characteristics of gradual decline from east to west.In terms of regional space,the spatial differences between the eastern,central and western regions were the most significant in the second week.The regional difference was that the central region had the highest degree of agglomeration,followed by the eastern region,and the western region had the lowest degree of agglomeration.③In terms of influencing factors,socio-economic factors such as economic development status,population size,education development level,and network development level were the core influencing factors of the temporal and spatial evolution pattern of ice and snow tourism network,and natural factors,sports factors and geospatial distance were secondary influencing factors.