高校思政类微信公众号运营现状及提升策略探析

Analysis of Operation Status and Promotion Strategy about WeChat Official Accounts for Ideological and Political Education of Universities

随着新媒体技术的快速发展与广泛应用,微信公众号已成为高校开展网络思想政治教育工作的重要阵地。高校思政类微信公众号的传播效果关系到思政教育的实效。该文基于高校思政类微信公众号的功能分析和“首批高校思政类公众号重点建设名单”中微信公众号的历史文章数据,总结了高校思政类微信公众号运营过程中存在的典型问题,最后从内容质量、互动策略、推送时间和服务功能四个方面出发,提出提升高校思政类微信公众号运营效果的对策和建议。

With the rapid development and wide application of new media technology,WeChat official accounts have become an important front for universities to carry out ideological and political education through the network.The communication effect of these WeChat official accounts is related to the effectiveness of ideological and political education.Based on the functional analysis of these WeChat official accounts and the historical article data of representative WeChat official accounts,this paper summarizes the typical problems existing in the operation process of WeChat official accounts for ideological and political education of universities.Finally,it puts forward countermeasures and suggestions to improve the operation effect of WeChat official accounts for ideological and political education of universities from content quality,interactive strategy,push time and service function.