基于劝导理论的儿童习惯培养型产品设计研究

Child Habit-cultivation Product Design Based on Persuasion Theory

目的儿童阶段是养成健康行为习惯的关键时期,研究如何通过产品传达良好的行为习惯,并通过有效的设计激励儿童重复使用产品,在重复的过程中固化行为形成习惯。方法以劝导理论相关方法为基础,结合反馈激励原理,提出以促进儿童养成行为习惯为目标的产品设计,激发内在动机、通过提升能力或降低使用难度确保新习惯在其能力范围内、采用合适的手段引导使用、重复行为以固化形成习惯等都是可行的方式。结论以儿童认知过程为基础,提出产品设计的三大劝导阶段,引发阶段重点在于吸引儿童使用,保持阶段重点是为儿童提供能力支持,中止阶段重点在于创造期待,劝导过程通过融入游戏化玩法增加儿童黏性,以上简称为TMS-P儿童习惯培养型产品设计劝导策略,该策略中不同阶段包含的具体设计方法,为儿童习惯培养型产品设计领域提供方法参考。

Childhood is a critical period to develop healthy behavior habits.The work aims to study how to convey good behavior habits with the help of products,and promote the children's use of product through effective use to form habits in the process of repetition.Based on the persuasion theory,combined feedback and motivation,product design aiming to promote children's behavior was proposed.Stimulating motivation,ensuring new habits within their ability by improving capacity or reducing the difficulty of use,using appropriate means to guide action,and repeating behaviors to transform into habits were all possible ways.In conclusion,three persuasion stages of product design were summarized based on children's cognitive process.The trigger stage focuses on attracting users,the maintain stage focuses on providing support,and the suspend stage focuses on creating expectations.The persuasion process is integrated with fun play to increase user stickiness.This strategy is referred to as TMS-P product design persuasion strategy for children's habit cultivation.This design strategy includes different design methods in different stages.It provides reference for design of children's habit cultivation products.