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直播带货对甘肃乡村振兴的影响及实现路径

The Influence of Live Commerce on Rural Revitalization of Gansu Province and Its Realization P ath
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摘要 “乡村振兴”是我国实施的一项重大发展战略。在我国农村地区,实施乡村振兴战略,有利于促进农村经济发展,推动社会主义新农村建设。随着电子商务的盛行,直播带货的兴起,为我国乡村振兴开辟了一条新途径。基于此,文章将以甘肃省为例,对直播带货的优势进行阐述,并建立起直播带货与乡村振兴的融合发展模式,且对直播带货的产业、人才、文化、生态和乡村振兴之间的关系进行剖析,以期能够对直播带货与甘肃省乡村振兴之间的高效融合进行深入探讨,从而为乡村振兴道路提出新思路,推动农村电商产业发展,实现乡村振兴。 "Rural revitalization"is a major development strategy implemented in China.In rural areas of China,implementing the rural revitalization strategy is conducive to promoting rural economic denelopment and promoting the construction of the new socialist countryside.With the prevalence of e-commerce and the rise of live-streaming sales,a new path has been opened up for the revitalization of rural sreas in China.Based on this,the article will take Gansu Province as an example to elaborate on the advantages of live-streaming sales and establish an integrated development model between live-streaming sales and rural revitalization.It will also analyze the relationship between the industry,talent,culture,ecology and rural revitalization of live-streaming sales,in order to deeply explore the efficient integration between live-streaming sales and rural revitalization in Gansu Province,and thus propose new ideas for the path of rural revitalization,to promote the development of rural e-commerce industry and achieve rural revitalization.
作者 顾唯玉 GU Weiyu(School of Finance and Economics,Lanzhou Resources&Environment,Voc-Tech University,Lanzhou 730000,China)
出处 《商业观察》 2023年第27期42-45,共4页 BUSINESS OBSERVATION
基金 直播带货对甘肃乡村振兴的影响及实现路径(2022-5-34)。
关键词 乡村振兴 电子商务 直播带货 市场营销 rural revitalization e-commerce live commerce marketing
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