黑龙江省农产品品质直播策略研究

Research on the Live Broadcast Strategy of Agricultural Product Quality in Heilongjiang Province

自从东方甄选直播爆火,农产品直播“品质化”成为人们关注的热点。黑龙江作为农业大省,有着丰富的农产品,农产品直播带货也取得了一定的成绩,同时也存在着很多不足。文中针对黑龙江农产品品质直播运营模式与具体实施建议展开研究。首先介绍品质直播运营的三大步骤——直播前、直播中、直播后的具体措施,了解品质直播的特点,从而意识到品质直播的重要性。其次,阐述了黑龙江农产品直播的现状,生产标准化程度不高,仓储型企业规模小,物流设施不全等问题,距离品质直播存在一定的差距。最后从产品、服务、技术、品牌四个维度对黑龙江省农产品做品质直播提出建议,为品质直播的实施提供参考。

Since the East Buy live broadcast became hot,the“quality”of agricultural products live broadcast has become a hot spot of concern.As a big agricultural province,Heilongjiang is rich in agricultural products,and the live broadcast of agricultural products has also made certain achievements,but there are also many shortcomings.In this paper,the operation mode and specific implementation suggestions of Heilongjiang agricultural product quality live broadcast are studied.Firstly,it introduces the three steps of quality live broadcasting operation—specific measures before,during and after live broadcasting,so as to understand the characteristics of quality live broadcasting and realize the importance of quality live broadcasting.Secondly,it expounds the current situation of Heilongjiang agricultural products live broadcast,such as the low level of production standardization,small scale of warehousing enterprises,incomplete logistics facilities and other problems,and there is a certain gap between quality live broadcast and quality live broadcast.Finally,suggestions are put forward from the four dimensions of product,service,technology and brand for the quality broadcast of agricultural products in Heilongjiang Province,so as to provide reference for the implementation of quality broadcast.