他们为什么不阅读:原因及激励策略

Why are People Reluctant to Read:Causes and Incentive Strategies

探寻不愿阅读的原因以及如何激发他们的阅读意愿,一直是阅读推广领域关注的重点。本研究从不愿意阅读的原因以及激励策略两个方面对该领域的研究成果进行了系统梳理,科学分析并归纳了导致不愿意阅读的五个方面的原因,进而针对这些原因提出了该如何激励阅读的策略和建议。

Exploring the reasons why people are reluctant to read and how to stimulate their willingness to read have always been the focuses in reading promotion field.This study systematically sorts out the research results in this field from two aspects of the reasons for people’unwillingness to read and incentive strategies,scientifically analyzes and summarizes five reasons for people’unwillingness to read,and further puts forward corresponding strategies and suggestions on how to motivate reading.