数字资本结构性变革下的数字出版运作模式与协同创新

Digital Publishing Model and Collaborative Innovation Influenced by Structural Change of Digital Capital

数字化进程的持续深入重塑了出版产业的运行逻辑与产业边界,数字出版产业发展不断涌现新业态和新模式。以布尔迪厄的场域与资本理论为分析框架,数字资本作为一种新的资本形态,正在深度融入数字出版场域的运转之中。数字资本可分为具身化、客观化和制度化三种形态。在数字资本带来的结构性变革之下,数字出版的资本运作模式表现为文化资本的关系性转化、经济资本的平台化运作和社会资本的互动性循环。通过以数字资本为桥接,拓展价值开发路径;以强势资本为内核,优化服务体系结构;以多元资本为支撑,促进产业融合发展,能够实现数字出版场域的资本体系优化,推动跨场域的协同创新发展。

The continuous and in-depth digitalization process has reshaped the operating logic and industrial boundaries of the publishing industry,and new formats and models are constantly emerging in the development of the digital publishing industry.Taking Bourdieu's field and capital theory as the analytical framework,digital capital is being deeply integrated into the operation of the digital publishing field.Digital capital can be divided into three forms:embodiment,objectification and institutionalization.Influenced by the structural changes brought about by digital capital,the capital operation model of digital publishing is manifested as the relational transformation of cultural capital,the platform operation of economic capital and the interactive cycle of social capital.Using digital capital as a bridge,actors need to expand the value development path:with strong capital as the core,the service system structure can be optimized;with multiple capitals as the support,the development of industrial integration will be promoted.The strategies can realize the optimization of the capital system in the digital publishing field,and promote cross-field collaborative innovation.