价值链视角下的出版人工智能:分析框架、场景应用与竞争优势

Publishing Artificial Intelligence from a Value Chain Perspective:Analysis Framework,Scenario Application and Competitive Advantage

基于价值链建立了“出版价值链-人工智能技术-竞争优势”出版人工智能通用分析框架,并在内容获取、产品开发、印刷与入库、发行和销售四个核心价值活动场景中讨论出版人工智能典型应用,在此基础上对出版人工智能带来的竞争优势进行了深入分析,以期为我国出版企业在核心价值创造环节的人工智能技术布置和引入提供理论参考。

Based on the value chain,ananalysis frame work of“publishing value chain-AI technology-competitive advantages”for publishing artificial intelligence has been established.This study discusses the typical applications of publishing artificial intelligence have been discussed in the four core value activities of content acquisition,product development,printing and warehousing,distribution and sales.It also analyzes the competitive advantages of publishing artificial intelligenceare.The research provides a theoretical reference for the deployment and import of AI technology in the core value activities of Chinese publishing enterprises.