“四全媒体”理念下主题出版运营探究

Research on Theme Publishing Operations From the Perspective of“Four Omnimedia”

以“全程、全息、全员、全效”为主要特征的“四全媒体”理念为理论视角,针对出版深度融合背景下主题出版运营面对的流程一体化、内容与技术融合、运营格局变化和功能拓展关键问题,从信息交互覆盖“全时空”、技术赋能形态多元立体、主体多元互动“触动”受众、由信息传播效能到参与社会治理四个维度探究主题出版运营创新路径,提出“四全媒体”理念下主题出版运营的优化策略:导向为魂,内容为王;强化系统思维,增强合力;坚持适配性原则,量体裁衣;彰显开放性,动态发展。

From the theoretical perspective of the concept“Four Omnimedia”,which is characterized by“whole process,holography,all personnel,and full effect”,this study explores innovative paths for efficient operation of theme publishing from four dimensions:information interaction to cover the entire space-time,diverse and three-dimensional technology empowerment forms,and diverse subject interactions to“strike a chord with”the audience,shifting from information dissemination efficiency to participation in social governance in order to address such key issues facing the efficient operation of theme publishing in the context of deep integration of publishing as process integration,content and technology integration,change of operation pattern,and function expansion.Finally,this study puts forward the optimization strategies for theme publishing operations from the perspective of“Four Omnimedia”,namely,taking orientation as the soul,and content as priorities;strengthening the systematic thinking and enhancing the resultant force;adhering to the principle of suitability and making proper adaptations;and highlighting openness and dynamic development.