体育用品销售中电子商务模式的发展思路研究

Research on the Paths of E-commerce Model Development in Sales of Sports Goods

当前,信息化技术的发展已融入全社会的不同领域中,传统的市场销售模式也遭受了极大冲击,电子商务模式开始占据主要地位。体育用品作为非生活必需品的一大品类,其销售完全以用户的个性化需求为主要基础,网络营销手段可以更好地满足用户需求,提供优质的产品与服务,有利于体育用品行业的健康发展。本文简要分析电子商务的主要类型及其对体育用品销售的影响,重点探析体育用品的电商营销策略,以供参考。

Currently,the development of information technology has been integrated into diferent areas of society.The traditional marketing models have suffered a great impact;e-commerce models have begun to occupy a major position.Sports goods are a type of non-necessities,and their sales are entirely based on users'personalized needs.Online marketing tools can better meet users'needs,and provide high-quality products and services,conducive to the healthy development of the sports goods industry.This paper briefly analyses the main types of e-commerce and their impact on the sales of sports goods,focusing on the analysis of sports goods'e-commerce marketing strategies for reference.