术语修辞学刍议

On the terminology rhetoric

术语修辞话语的建构有特定动机、过程与效果,有其规律。有关术语修辞的研究概况表明,术语修辞学亟待建立。我们所说的术语修辞学是一门桥梁性学科:其自身具有一定的学科交叉性。研究术语修辞学,有助于提升公众的认知、审美水平和交际能力。术语和修辞都具有一定的跨学科性,术语和修辞结合而成的术语修辞学亦具跨学科性,术语修辞学内部搭建了学科对话和融通的桥梁;作为一门学问,术语修辞学与百科学术话语似乎都可以沟通对话,术语修辞学搭建起通往百科学术体系、话语体系、学科体系建设的桥梁。

The construction of terminological rhetoric discourse has specific motives,processes and effects as well as its own laws.The overview of research on terminological rhetoric shows that terminology rhetoric is in urgent need of establishment.What we call terminology rhetoric is a bridging discipline with its own certain interdisciplinary nature.Studying terminological rhetoric contributes to the enhancement of public perception,aesthetics and communicative effectiveness.Terminology and rhetoric are both interdisciplinary in nature.Therefore,terminology rhetoric,which is a combination of terminology and rhetoric,also has interdisciplinary nature,building a bridge of disciplinary dialogue and integration inside itself.As a discipline,terminology rhetoric seems to be able to integrate into encyclopedic academic discourses building a bridge to the construction of encyclopedic academic system,discourse system and discipline system.