80年代怀旧玩具元素在文创产品设计中的应用研究

RESEARCH ON THE APPLICATION OF NOSTALGIC TOY ELEMENTS IN THE DESIGN OF CULTURAL AND CREATIVE PRODUCTS IN THE 1980S

探索80年代怀旧玩具元素的再设计及其在文创产品设计中的应用,实现80年代怀旧文化以新形式和新载体在当下的传承。分析80年代怀旧玩具元素,梳理已有相关文创产品现状及问题;运用文创产品设计的策略,对80年代怀旧玩具元素展开分析、提取、重构与再设计,将其应用在平面、文创产品与数字媒体中。将80年代怀旧玩具元素与文创产品结合会更好地体现80年代的特色,在旧物新用的同时做到了与当下设计趋势的有效融合。通过前期的设计实践与研究得出,80年代怀旧玩具元素仍符合当下的审美需求与商业价值。因此,以设计的方式挖掘其文化内涵,将其与文创产品结合,可以有效地传播80年代怀旧文化,拉近与当下大众的心理距离。

Explore the redesign of the elements of nostalgic toys in the 1980s and their application in the design of cultural and creative products,so as to realize the inheritance of the Nostalgic Culture in the 1980s in a new form and carrier.Analyze the elements of nostalgic toys in the 1980s,and sort out the current situation and problems of relevant cultural and creative products;Using the strategy of cultural and creative product design,this paper analyzes,extracts,reconstructs and redesigns the elements of nostalgic toys in the 1980s,and applies them in graphic,cultural and creative products and digital media.Combining the retro toy elements of the 1980s with cultural and creative products will better reflect the characteristics of the 1980s,and achieve the effective integration with the current design trend while using the old things.Through the early design practice and research,it is concluded that the elements of nostalgic toys in the 1980s still meet the current aesthetic needs and commercial values.Therefore,mining its cultural connotation in the way of design and combining it with cultural and creative products can effectively spread the Nostalgic Culture of the 1980s and shorten the psychological distance with the current public.