基于黑龙江省地域文化的稻米品牌构建研究

Research on the Construction of Rice Brands Based on Heilongjiang Regional Culture

从叙事学的视角出发,通过“PEST”模型分析,得出黑龙江稻米品牌的构建方向。将延寿县地域文化进行梳理,提炼出地域与人文元素,转化为艺术形象,用以稻米包装设计中,为稻米品牌添加附加值。所构建的产品包装设计可以有效地整合出延寿县的风貌,既能促进地域文化的传播,又能从一个新的视角来传达文化的价值。包装设计可以有效地使当地的文化重新焕发生机,使我们的本土文化在我国发展中绽放光彩。以地理位置为依托,将文化特色与艺术化营销相结合,最终把“稻米”打造成黑龙江的“绿色名片”。

From the perspective of narratology,through the analysis of PEST model,this study analyzes the construction direction of rice brands in Heilongjiang.It examines the regional culture of Yanshou County,extracting its regional and humanistic elements and transforming them into artistic images to add value to rice packaging design.The resulting product packaging design effectively integrates the characteristics of Yanshou County,promoting the spread of regional culture and conveying cultural value from a new perspective.By relying on geographical location and combining cultural characteristics with artistic marketing,the study aims to establish rice as Heilongjiang's"green card"fostering the development of regional cultural industries.