地域文化语境下成都地铁公共艺术墙的图像叙事研究

Research on Image Narrative of Chengdu Metro Public Art Wall in the Context of Regional Culture

在全球化的时代,城市经历长久的发展和建设,地域文化逐渐模糊化,呈现同质化的倾向,因而人们开始重新意识到地域文化的重要性。地铁因人流量巨大,成为了视觉表现的主要载体、文化传播的有力途径,也是展现城市地域文化的重要渠道。基于视觉叙事理论,从视觉文本的选择、转换和视觉图像的呈现三个角度去探讨成都公共艺术墙的视觉叙事功能,从而讨论影响视觉叙事功能的接收者、叙事质量和环境三大因素,期望能够使地域文化更好地融入现代工业文明。

In the era of globalization,regional cultures are gradually becoming blurred,leading to homogenization.However,people are starting to realize the importance of regional culture.Due to the large flow of people,the subway has become a powerful medium for visual expression and cultural communication,as well as an important channel for showcasing regional culture.This study explores the visual narrative function of the Chengdu Metro public art wall from the perspectives of visual text selection,transformation,and visual image presentation based on the theory of visual narrative.The study discusses the three factors that influence the visual narrative function:the receiver,narrative quality,and environment.The goal is to better integrate regional culture into modern industrial civilization.