网络化新闻业:全媒体传播体系建设的核心

Networked Journalism:The Core of Omnimedia Communication System Construction

从全媒体传播体系建设目标出发,与舆论问题最密切相关的新闻业应被视为建设核心。但目前围绕全媒体传播体系的阐述较为偏重传播技术和媒体组织,对作为文化实践的新闻则强调不足。本文从侧重研究数字时代多元新闻行动者和行动者关系的“网络化新闻业”理论路径入手,阐释了中国网络化新闻业建设与塑造主流舆论格局之关系,探讨了其为何在全媒体传播体系的众多内容系统建设中具有独特的重要性,并提出中国网络化新闻业研究可从“主体类型-关系结构-动态机制”这三个层次递进深入的研究路径。

Starting from the goal of omnimedia communication system construction, journalism, which is most closely related to public opinion issues, should be regarded as the core of the construction.However, currently, the discussion surrounding the omnimedia communication system tends to focus more on communication technology and media organizations, while neglecting the emphasis on news as a cultural practice. This article starts from the theoretical path of “Networked Journalism”, which emphasizes the study of diverse news actors and their relationships in the digital age. It explains the relationship between the construction of China's networked journalism and the shaping of the mainstream public opinion landscape, and explores why it plays an important role in the construction of various content sub-systems within the omnimedia communication system. It also points out that the research of networked journalism in China can be deepened from he three levels of “subject type-relationship structure-dynamic mechanism”.