人文类播客节目的用户收听动机研究——基于喜马拉雅平台用户评论的考察

A Study of Humanities-Podcast Listeners’Motivation:Examining User Reviews of the Himalaya App

随着新媒体传播“听觉转向”的持续加速,作为听觉媒介的播客重回公众视野。研究采用词频分析、语义网络分析、共词聚类分析等方法,对喜马拉雅平台中人文类播客节目的评论文本进行分析,并以此建构出人文类播客节目收听动机的理论模型。研究发现,多数用户基于求知动机选择收听人文类播客节目,在节目收听过程中通过社区互动实现了自我确认、社会支持、自我修复三类动机的满足,逐渐生成并满足了社交动机,并将其外化成为后续的社交行为。

With the continuous acceleration of the"auditory shift"of new media communication,podcasts as auditory media return to the public eye,bringing users multiple spiritual satisfaction.By using the methods of word frequency statistics,semantic network analysis and colexical cluster analysis,this paper empirically analyzes the commentary texts of humanistic podcasts on Himalaya platform,and constructs a theoretical model of listening motivation of humanistic podcasts.The researchfinds that most users choose to listen to humanistic podcasts based on the motivation of seeking knowledge.During the listening process,they realize the satisfaction of self-confirmation,social support and self-repair motivation through community interaction,gradually generate and satisfy social motivation,and externalize it into subsequent social behaviors.