大学生创业常见项目领域选择探析——一项基于案例调研的实证研究

Research on College Students'Choice of Entrepreneurial Areas An Empirical Study Based on Case Studies

大学生创业是指由在校大学生或毕业大学生开展的创业行为或活动。当前,在政府、社会及高校的鼓励引导下,创业氛围浓厚,越来越多的大学生踏上创业之路。众多大学生创客在各创业领域脱颖而出,成为优秀创业典型。接受过高等教育的大学生创客群体在选择创业领域时表现出了独特的群体特征,并在某些创业领域具有显著的优势。通过对国家级众创空间大学生创业园“天印梦工场”及其他省、市级大学生创业孵化载体中的200多家大学生创业企业进行深入调研分析发现,高新技术、智力服务、互联网、公益服务和乡村振兴等5大领域是大学生创客的常见创业领域。这对于有意开展创业的大学生而言具有重要指导和参考意义,因为选择合适的领域开展创业犹如选择比赛赛道,至关重要。

College students'entrepreneurship is an entrepreneurial process in which college students and graduate students are the main body of entrepreneurship.With the upsurge of innovation and entrepreneurship in the whole society and the increasing employment pressure,entrepreneurship has gradually become a career choice for college students.Many college student entrepreneurs stand out in various entrepreneurial fields and become excellent models.College students who have received higher education have shown unique group characteristics when choosing entrepreneurial fields,and have significant advantages in some fields.This study conducted an in-depth investigation and analysis on more than 200 college students'enterprises in the state-leveled maker space"Tianyin Dream Workshop"and other provincial or municipal incubators,and found that the high-tech field,intellectual service field,Internet field,public welfare service field and rural revitalization field are the common choice of entrepreneurial areas for college students.This finding is of great guidance and significance for college students who are interested in starting a business,because choosing the right field to start a business is like choosing a race track.