现代化舆论战:俄乌冲突在中国社交媒体上的呈现、宣传特征与传播影响力

Modern Public Opinion Debate:the Presentation,Propaganda Characteristics and Communication Effects of the Russian-UkraineWar on China's Social Media

[目的/意义]深入剖析俄乌冲突在中国社交媒体上的舆情演化态势,旨在对俄乌战争舆情问题的治理提供参考。[方法/过程]以新闻框架理论作为切口,分析俄乌舆情在新浪微博平台的传播特征,运用朴素贝叶斯模型进一步论证各方战时宣传策略的传播影响力,力图刻画各方势力在中国社交媒体上的传播群像。[结果/结论]从场域层面看,中国官方与民间舆论场呈现了鲜明差异,网民个体情绪高涨,易引发鼓吹战争等一系列情绪性问题;从战时宣传效果层面看,尽管各国在煽动网民情绪方面有一定作用力,但舆论引导和情感动员的效用在不断削弱。

[Purpose/significance]This paper deeply analyzes the evolution situationof public opinion in the Russia-Ukraine conflict on China's social media,so as to provide a reference for the governance of public opinion in the Russian-Ukraine war.[Method/process]The paper takes the news framework theory as the research incision,analyzes the dissemination characteristics of Russian-Ukraine public opinion on Sina Weibo plaform,and uses the naive Bayesian model to further demonstrate the dissemination influence of various wartime propaganda strategies,striving to depict the dissemination groupimage of various forces on Chinese social media.[Result/conclusion]From the perspective of the field level,there are distinct differences between the official and private public opinion fields in China.The individual emotions of netizens are high,which is easy to cause a series of emotionality problems such as advocacy war.From the perspective of wartime propaganda effectiveness,although various countries have played a certain role in inciting the emotions of netizens,the effectiveness of public opinion guidance and emotional mobilization is constantly weakening.