元宇宙用户创业者的身份生成过程研究

A Research on the Identity Formation Process of Metaverse User Entrepreneurs

本文基于身份建构视角,采用多案例研究方法,旨在探析元宇宙用户创业者阶段身份生成的影响因素和作用机制,厘清元宇宙用户创业者的身份生成过程。研究发现,元宇宙的虚实相融性和元宇宙用户创业者(普通用户身份)的想象力协同促进了元宇宙领先用户身份的生成;元宇宙的技术集成性和元宇宙用户创业者(领先用户身份)的持续学习力协同促进了元宇宙用户创新者身份的生成;元宇宙的经济持续性和元宇宙用户创业者(用户创新者身份)的创业激情协同促进了元宇宙用户创业者身份的生成。本文不仅有助于发展用户创业理论,也能够为用户借助元宇宙开展创业活动提供实践启示。

Metaverse user entrepreneurship is a unique entrepreneurial model that effectively releases the momentum of social innovation and entrepreneurship and promotes high-quality economic development.However,at present,the development of the Metaverse is still in its infancy,and the research on Metaverse user entrepreneurship is still in practice,lacking a discussion on its internal mechanism.Therefore,this paper aims to deeply explore the identity formation process of Metaverse user entrepreneurs to reveal the process mechanism of Metaverse user entrepreneurship based on the identity construction theory.Through the case analysis of four typical Metaverse user entrepreneurs from Roblox,this paper aims to answer the core question of“the identity formation process of Metaverse user entrepreneurs”,and tries to find the answer by exploring the influencing factors and mechanisms of identity formation in different stages of Metaverse user entrepreneurship.Finally,this paper constructs a model of identity formation among Metaverse user entrepreneurs.The findings of this paper are as follows:First,the fusion of virtual and real elements in the Metaverse and the synergy of imagination among Metaverse user entrepreneurs(ordinary user identity)contribute to the formation of their advanced user identity in the Metaverse.Second,the technology integration of imagination and the continuous learning power of Metaverse user entrepreneurs(leading user identity)jointly promote the formation of Metaverse user innovator identity.Third,the economic sustainability of the Metaverse and the entrepreneurial passion of Metaverse user entrepreneurs(user innovator identity)jointly promote the formation of the Metaverse user entrepreneur identity.The contributions of this paper are as follows:First,it bridges the relatively independent research fields of the Metaverse and user entrepreneurship,and explores the identity formation process of Metaverse user entrepreneurs,which expands the existing research field of user entrepreneurship and promotes the related research of Metaverse entrepreneurship.Second,it reveals the identity formation process of Metaverse user entrepreneurs from a holistic and systematic perspective,which provides important insights and inspiration for the subsequent research on entrepreneur identity construction in specific contexts.Third,by revealing the entrepreneurial process of Metaverse users from the perspective of identity construction,it not only enriches the theoretical research on user entrepreneurship,but also expands the interpretation and application of identity construction theory in the field of entrepreneurship.