文化产业化视阈下的萧县书画:现状、困境与建议

Cultural Industrialization Development of Calligraphy and Painting in Xiao County:Current Situation,Dilemma and Suggestions

萧县书画曾因王子云、刘开渠、朱德群、萧龙士等“龙城画派”书画大家而享誉全国,萧县也由此成为全国少有的“中国书画艺术之乡”。萧县书画秉承“龙城画派”余脉,形成作者相望、诗书成趣的书画盛况。21世纪以来,文化产业兴起。今天的萧县书画产业化面临诸多困境,主要是名家名作不多,产业单一,交易平台不足。针对这些问题,文章提出加大宣传力度、促进产业融合、整合书画资源作为提升品牌影响力和产业效益的路径。这些建议对萧县书画产业发展具有重要的实践价值。

Xiao County′s calligraphy and painting has been renowned nationwide for Wang Ziyun,Liu Kaiqu,Zhu Dequn,Xiao Longshi and other"Longcheng painting school"calligraphy and painting masters.As a result,Xiao County became one of the few"Hometowns of Chinese Calligraphy and Painting Art"in the country.Xiao County′s calligraphy and painting inherited the legacy of the"Longcheng painting school",and formed a grand scene of calligraphy and painting where authors communicated and appreciated poetry.Since the 21st century,the cultural industry has emerged.The industrialization of calligraphy and painting in Xiao County today faces many difficulties,mainly due to the limited number of famous works,single industry,and insufficient trading platforms.In response to these problems,the article proposes to intensify propaganda efforts,promote industrial integration,and integrate calligraphy and painting resources to enhance brand influence and industrial efficiency.These suggestions have important practical value for the development of the calligraphy and painting industry in Xiao County.