新媒体视域下习近平新时代中国特色社会主义思想传播分众普及路径研究

A Study of the Path of Communication Segmentation and Popularization of Xi Jinping’s Socialist Thought with Chinese Characteristics for a New Era under the Perspective of New Media

党的思想理论传播核心要义是实现理论的通俗化、普及化、群众化,谋求“有效供给”。广大人民群众的知识水平、社会阶层、地域特性、风俗习惯等方面的差异势必会影响传播普及的深度、广度与效度。新媒体语境下,习近平新时代中国特色社会主义思想传播普及必须注重分众化思维,通过推广、产品、传受者与渠道等分众策略,不断增强习近平新时代中国特色社会主义思想公信力、传播力、影响力与引导力。

The core essence of the Party's ideological and theoretical dissemination is to realize the popularization,populariza-tion and massification of theories,and to seck“effective supply”.Differences in the knowledge level,social class,regional char-acteristics,customs and habits of the general public will inevitably affect the depth,breadth and effectiveness of dissemination.In the context of new media,the dissemination and popularization of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era must focus on the thinking of segmentation.The credibility,dissemination,influence and guidance of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era will be continuously enhanced,through the segmentation strate-gies of promotion,products,recipients and channels.