媒介融合时代安徽非遗文化科普设计策略研究——以黄山毛峰制作工艺为例

Research on the Design Strategy of Popularization of Anhui Intangible Culture Heritage in the Age of Media Integration--Taking the Production Technique of Huangshan Maofeng Tea as an example

构建融媒时代非遗文化的科普信息传播,以科普的方式展现非遗文化。通过对黄山毛峰制作工艺的分析,以及媒介融合+信息可视化的全新科普模式,将科技与文化有效融合,普及非物质文化知识以及制作工艺,使非物质文化遗产更加地贴进普通大众的生活,为非遗的保护与传播提供新的途径。

It is important to build a science popularization information dissemination of intangible culture in the era of integrat-ed media,and to present intangible culture in a popular science way.Through the analysis of the production process of Huangshan Maofeng tea(a kind of traditional green tea)and the new science and technology mode of media integration+information visual-ization,we can effectively integrate science and technology with culture,popularize the knowledge of intangible culture and the production process,make the intangible cultural heritage more close to the life of the general public,and provide a new way of pro-tection and dissemination of intangible heritage.