疏导“吐槽”情绪的媒介设计

Media Design for Emancipating the Emotion of “Complaining”

对个人来说,吐槽是为了发泄、分享情感和放松紧张情绪。但实际上,吐槽的个人需要还有很多空间可以发掘,其相应的媒介也需要被开发。文章在分析吐槽的心理动力的基础上,对疏导吐槽的媒介内容设计和技术设计分别作了探讨。如分享情感的个人需要,就可引导为知识分享等。通过培养用户观看解说的习惯来增加弹幕数量、提高弹幕质量、增加视频流量。此外,在游戏APP中,吐槽并不止于发泄,也有放松情绪的作用,可基于信息分享、自我防沉迷等目的设计多种方案。

For individuals,“complaining”is about venting,sharing emotions,and relaxing tension.But in fact,there is still a lot of space for the need of individuals who complain,and the corresponding medium needs to be developed.Based on the psychological dynamics of complaining,this paper discusses the media content design and technical design of complaining.For the personal need to share emotions,it can be guided into knowledge sharing.Increase the number of barrages,improve the quality of barrages,and increase video traffic by cultivating users’habits of watching commentary.In addition,in the game APP,complaining is not only venting,but also has the effect of relaxing emotions,and a variety of programs can be designed based on information sharing,addiction self-prevention and other purposes.