社会网络中的知识转移:一个新的体育锻炼行为机制的理论框架

Knowledge transfer in social networks:The theoretical framework of a new mechanism for physical exercise behaviour

从社会网络和知识转移理论的双重视角,创建关于体育锻炼行为机制的理论框架,并通过实证研究加以验证,进而得出关于全民健身深入推进的启示。研究发现:体育锻炼行为之所以表现出一种独特的“惯性”和“偏好”,是由于体育锻炼者在互动中所形成的社会网络给人们带来体育锻炼信息共享与交换,塑造人们的体育锻炼行为决策偏好,甚至价值观。体育锻炼群体通常为低密度社会网络,情感网络密度越高其成员信任度越高,也越有利于体育锻炼的知识转移。体育锻炼知识转移相对依赖少数几个节点;体育锻炼者知识转移过程中的核心成员,尤其是教练或体育俱乐部负责人,扮演着重要的知识传播者角色;成员获取体育锻炼知识越来越依赖于非正式、开放和网络化的方法。

From the dual perspective of the theory with social network and knowledge transfer,a theoretical framework on the mechanism of physical exercise behaviour has been established,which is verified by empirical research and then obtains the enlightenment on the further promotion of national fitness.It is found that the reason why physical exercise behaviour shows a unique"inertia"and"preference"is that the social networks formed by physical exercisers in the interaction brings people physical exercise information sharing and exchange,and shapes people's decision preferences for physical exercise behaviour,and even their values.Physical exercise groups are usually low-density social networks,and the higher density of emotional networks means the higher trust among members,which would be more conducive to the knowledge transfer of physical exercise.The knowledge transfer of physical exercise is relatively rely on a few nodes.The core members of physical exercisers during knowledge transfer,especially coaches or heads of sports clubs,play an important role as knowledge communicators;and now members'access to physical exercise knowledge increasingly depends on informal,open and networked methods.