新媒体时代高职院校“微思政”实施路径研究

Research on the Implementation Path of“Micro Ideology and Politics”in Higher Vocational Colleges in the New Media Era

新媒体时代,随着思政教育思路的拓展和理念的转变,“微思政”成为构建“大思政”格局的重要一环。从传播学角度出发,积极探索如何借助网络信息“碎片化”传播特征扩大思政教育成果、如何增强在网络意识形态领域的话语权,寻找高职院校“微思政”实施的方法和路径。

In the new media era,with the idea expansion and the concept transformation of ideological and political education,“micro ideological and political education”has become an important part of the construction of“great ideological and political”pattern.In the paper,some ideas are offered to such questions as how to expand the achievements of the ideological and political education with the help of the characteristics of“fragmented”dissemination of information on the Internet and how to enhance the discourse power of ideological and political education in network ideology.Also,the implementation methods and paths of“micro ideological and political education”in higher vocational colleges are actively explored from the perspective of communication studies.