科普短视频创作要素研究与实践

Research and Practice on Creation Elements of Popular Science Short Video

越来越多的科学传播者以短视频为载体进行科学知识传播。要创作出高质量的科普短视频,需要把握两方面的创作要素:内容要素和非内容要素。内容要素包括主题选取、受众定位、脚本设计等。非内容要素包括命名方式、解说方式、表达风格、背景配乐、传播渠道。基于此,以人工智能科普短视频的创作为例,介绍创作要素的运用方法。

MoreMore andand moremore scientifiscientificc communicatorscommunicators spreadspread sciencescience knowledge with short video as the carrier.How to create high-qualityknowledge with short video as the carrier.How to create high-quality short video of popular science needs to grasp two creative elements:short video of popular science needs to grasp two creative elements:content elements and non-content elements.Content elements in-content elements and non-content elements.Content elements in-clude:theme selection,audience positioning,script design.The non-clude:theme selection,audience positioning,script design.The non-content elements include:naming mode,explanation mode,expressioncontent elements include:naming mode,explanation mode,expression style,background score,and communication channel.Finally,thisstyle,background score,and communication channel.Finally,this paper introduced the application method of creative elements bypaper introduced the application method of creative elements by taking the creation of science popularization short video on artificialtaking the creation of science popularization short video on artificial intelligence as an example.intelligence as an example.