“湘鄂赣”红色文化融入播音主持课程思政的价值与路径

The Value and Path of Integrating the Red Culture of“Hunan Hubei Jiangxi”into the Ideological and Political Education of Broadcasting and Hosting Courses

湘鄂赣红色文化是中国共产党带领湘鄂赣人民在伟大革命斗争中凝练的优秀革命精神和文化传统,是湘鄂赣苏区历史记忆的馈赠,也是思想文化教育的宝贵资源。结合新媒体时代下高校播音主持专业思政理论素养和文化内涵提升的高素质培养要求,以湘鄂赣红色文化为学习载体,挖掘地方红色文化资源,分析价值效应,探究育人路径。带动播音主持专业学生深化政治理论认知、固化理想信念、转化内生动力,创新嵌入式、情境式、多元化专业教育方式,拓宽思政育人路径,优化学科专业结构,以协同发展构建优良教育新生态。

The red culture of Hunan,Hubei and Jiangxi is the outstanding revolutionary spirit and cultural tradition condensed by the people of Hunan,Hubei and Jiangxi under the leadership of the CPC in the great revolutionary struggle.It is a gift of the historical memory of the Soviet region of Hunan,Hubei and Jiangxi,and also a valuable resource for ideological and cultural education.In combination with the high quality training requirements for improving the ideological and political theoretical literacy and cultural connotation of the broadcasting and hosting major in colleges and universities in the new media era,the red culture of Hunan,Hubei and Jiangxi is used as the learning carrier to tap local red Cultural resource management,analyze the value effect,and explore the path of education.Drive students majoring in broadcasting and hosting to deepen their understanding of political theory,solidify their ideals and beliefs,transform their endogenous motivation,innovate embedded,situational,and diversified professional education methods,broaden the path of ideological and political education,optimize the structure of disciplines and majors,and build a new ecological environment of excellent education through collaborative development.