数字技术推动下动漫旅游融合发展与实践创新

Innovation in the Integrated Development and Practice of Animation Tourism Driven by Digital Technology

动漫旅游是文化和旅游融合的重要表现形式,也是新时代数字创新与文化创新、产业创新与社会创新的显性标志,在数字技术推动下我国动漫旅游初步形成了多元融合、价值共创、开放共生的生态化发展态势。基于我国动漫旅游新业态新模式新产品的形成过程与实践创新,研究进一步梳理了“动漫旅游化”“旅游动漫化”等相关概念及实践经验,总结提炼了动漫旅游的相关思想脉络和理论内涵,厘清了其发展的内生动力、运行机制、实践逻辑和实现路径,在推动文旅深度融合与创新发展的基础上实现动漫旅游高质量发展。

Animation tourism serves as a significant manifestation of the convergence between culture and tourism.It stands as a prominent symbol of digital,cultural,industrial,and social innovation in the New Era.China’s animation tourism,driven by digital technology,has embraced a dynamic development trajectory characterized by integration,value co-creation,and open symbiosis.This paper explores the emergence and practical innovations within China’s animation tourism,including new formats,models,and products.Additionally,it examines the concepts and practical experiences associated with“animation tourism”and“tourism animation.”By consolidating these findings,the paper summarizes and refines the relevant ideological context and theoretical implications of animation tourism,offering insights into its intrinsic motivations,operational mechanisms,practical logic,and paths to realization.Ultimately,this research aims to facilitate the high-quality development of animation tourism by promoting the deep integration and innovative progress encompassing cultural tourism.