数字化支付促进了农村居民消费升级吗?——基于中国家庭金融调查(CHFS)数据的实证分析

Has Digital Payment Promoted the Consumption Upgrading of Rural Residents?——Empirical Analysis Based on Data from CHFS

挖掘农村居民的消费潜力、推动农村居民消费升级对实现乡村振兴目标和推动国内国际双循环具有战略意义。通过构建数字化支付影响农村居民消费升级的理论分析框架,并采用中国家庭金融调查数据进行验证,研究发现:数字化支付对推动农村居民消费升级具有显著积极影响,主要表现为数字化支付能有效降低商品消费的价格敏感性和资金约束,通过心理账户和消费信贷两条中介路径促进农村居民消费升级;不同资金来源的数字化支付对农村居民消费升级的影响效应存在差异,表现为基于活期储蓄的数字化支付较基于消费信贷的数字化支付对农村居民消费升级的促进作用效果更明显。由此建议聚焦数字赋能以改善农村数字化支付环境,创新消费信贷产品,不断提高农村居民收入,推动农村居民发展新型消费,释放消费潜力。

Tapping the consumption potential of rural residents and promoting their consumption upgrading is of strategic significance for achieving the goal of rural revitalization and facilitating positive interplay between domestic and international economic flows.This paper constructs a theoretical analytical framework for the impact of digital payment on rural residents’consumption upgrading,and uses the data from China Household Finance Survey(CHFS)to verify the research hypothesis.We found that digital payment has a significant positive impact on promoting the consumption upgrading of rural residents,which is mainly manifested in the fact that digital payment can effectively reduce the price sensitivity and financial constraints of commodity consumption,and promote the consumption upgrading of rural residents through two intermediary pathways of psychological accounts and consumer credit.Moreover,there are differences in the impact of digital payments from different sources of funding on the consumption upgrading of rural residents.Digital payments from current savings are more effective in promoting the consumption upgrading of rural residents than digital payments from consumer credit.Therefore,it is recommended to focus on digital empowerment to improve the digital payment environment in rural areas,to innovate consumer credit products and tocontinuously improve the income of rural residents so as to promote the development of new types of consumption by rural residents and unleash consumption potential.